Omnicom Media Group MENA has restructured its specialist agencies to bring them further ‘under one roof’ in response to advertisers’ demand for integrated services.
Expertise from Resolution, Accuen, Annalect and Fuse will be integrated into OMG’s lead agencies OMD and PHD and will be overseen by group executive director Dimitri Metaxas, the managing director of Resolution.
The agencies will retain their names and exist as their own entities, the network has said.
Elie Khouri, CEO of Omnicom Media Group MENA, said: “As advertisers demand increasingly integrated solutions that synergise all media disciplines, including specialist ones, Omnicom Media Group MENA has reorganised its account teams to achieve that goal.
“Our specialist companies have therefore placed implants in both OMD and PHD so that their clients receive an even more cohesive and holistic service under one roof. These specialist implants will operate more symbiotically with the lead agencies’ account teams. This includes brand and content experiences, programmatic media, SEM, analytics and creative services.”
He added: “In other words, OMD and PHD have broken down the silos with specialist disciplines and created a simpler structure with a single point of contact for clients. Far from meaning a contraction in terms of headcount, this move presents an opportunity for further investments in specialist resources.”
OMG first launched Resolution in 2013 as part of a restructure to integrate its digital resources.