Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison
The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have come too late to save the seemingly endless project from grinding to a halt amid funding issues and inter-agency politicking.
The people-meter system uses audio recognition and handsets to log the viewing habits of a 3,000-strong panel. It has been set up and trialled since 2011. The panel results are extrapolated to provide data on who is watching what and
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