Nomads has been awarded a two-year digital retainer contract with PepsiCo and will be handling all strategic and creative development of PepsiCo’s Corporate digital and social media presence.
“We’re excited to extend our remit across PepsiCo’s digital ecosystem as the strength and value we bring to our multinational strategic partnerships is our borderless people-first approach” Hans Howarth, CEO & founder, Nomads.
The appointment comes as an extension of a successful strategic partnership, where Nomads was appointed the lead strategic and creative agency for the PepsiCo/Expo 2020 partnership last year. Since the appointment last year April, Nomads has been working with PepsiCo Middle East and North Africa across several areas of the business to drive the brand’s corporate reputation and connection with consumers.
“I was really impressed with the work I saw being done by Nomads within PepsiCo, and I knew they would add immense value to our team and our efforts to maintain and develop the PepsiCo Corporate brand reputation in the region. They have been great partners, both strategically and creatively and I look forward to a continued and prosperous relationship together.” Menna Zaki, Corporate Affairs Director, PepsiCo Middle East and North Africa.