Paris-headquartered agency NetBooster has won the digital media brief for Dubai Parks and Resorts, the multi- themed entertainment park set to become the largest of its kind in the world.
NetBooster, which has a Middle East hub in Dubai Internet City, will manage all domestic and international digital performance media campaigns for all of the individual parks including Bollywood, Legoland, Legoland Water Park and motiongate.
The brief will also cover Riverland Dubai, a centrally located 220,000sq ft district that will host various retail, dining and entertainment outlets. The complex is expected to attract 6.7 million visitors from the Middle East and all over the world in its first year. The non-digital media planning and buying account is being overseen by PHD UAE.
Jan Klawer, managing director of NetBooster MENA,said: “Dubai Parks and Resorts is one of the most amazing developments to be launched in the UAE and the wider region for tourism. The account feels like a natural fit with our existing airline and hotel clients, adding a very strong and compelling destination client.”