This addition illustrates Nabd’s solid comprehension of its users’ content consumption behavior, not to mention its hard work and commitment to continuously improve and innovate mobile experiences that are best suited for Arab users.
“After witnessing a steep rise in video viewing on Nabd, we decided to launch a dedicated video feed section to cater to our users’ preferences. Nabd is empowering video consumption because of its vital role in the changing scenario of the news industry. Not to mention providing a dedicated video channel to our partners to communicate their news and content to our globally reached Arabic users.” said Mr. Abdur-Rahman El-Sayed, the Chief Executive Officer at Nabd.
The immense video experience has already proven higher retention rates and double the duration spent by users per session, opening new video advertising opportunities for brands and agencies, that seek to deliver uninterrupted messages through video ads.
Nabd’s users spend more than 29 minutes on its dedicated video feed section which makes video ads easier to consume. Also, worthwhile mentioning, the engagement rates, including sharing video stories, have skyrocketed to a new record.
Worth mentioning, during the COVID-19 Pandemic, Nabd has seen explosive record growth, reaching over 21.3 Million users per month, generating 2.1 Billion monthly page-views, as people consider it the go-to platform for credible Arabic content from different sources in one place