City Centre malls took the shopper experience to new heights as it curated the world’s first street-side fashion show available to watch on Google Street View. The digitised catwalk show provided a uniquely engrossing way for shoppers to discover the recently launched Autumn/Winter ‘19 fashion collection. Shot at Shindagha corniche, close to City Centre Al Shindagha, the activation emphasised the creative, community-focused identity of City Centre malls by using models from the public. Majid Al Futtaim’s agency is MullenLowe.