The Work

Mubadala – Investing in the global community

All About Brands has launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company. The campaign has been designed to proactively shape perceptions of Mubadala’s brands amongst international influencers, with each of the commercials written and conceived by Simon Impey. The campaign will run for a year and extends across a number of broadcast, digital and print media channels. Boomtown Productions was the company responsible for the production of all films, which were each shot by international director Hadi Shuaib.

Project Investing in the global community
Client Mubadala Development Company
Creative agency All About Brands


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