Lebanon’s Ministry of Tourism has launched a new advertising campaign in a bid to limit the negative effects of local and regional conflict on the country’s all-important travel industry.
The campaign, created by Impact BBDO Beirut and shot by production company Signature Productions, uses reverse psychology to tempt potential tourists and Lebanese expatriates to the country this summer. The summer and Christmas are the two most important times of year for the Lebanese economy.
Called ‘Don’t go to Lebanon’, the work is led by a 60-second TVC and supported by social media, with the campaign tapping into expats’ emotions.