Mindshare has won Renault’s media planning and buying account in Saudi Arabia following a competitive pitch.
The agency’s Riyadh operation will take over the French car manufacturer’s media business in the kingdom with immediate effect.
The appointment means that incumbent Optimedia retains only the corporate and GCC Renault accounts. Mindshare will work with Suhail Bahwan Automobiles, Renault’s partners in Saudi Arabia and the sole distributors in the country. The account will cover all media sectors, including digital, and is part of an effort by Renault to increase its market share in Saudi’s competitive automotive market.
Mazen Fakhoury, managing director of Mindshare Saudi Arabia, said: “We’re delighted with the win and it reflects the new Mindshare business model that is business solutions-centric and the talent we’ve assembled in Saudi Arabia. This win helps us consolidate our position with a top-tier client portfolio. We’re really building strategic business partnerships and relationships, rather than going for the short-term hit-and-run.”
Mindshare is part of WPP’s GroupM, along with Maxus, MediaCom and Mediaedge.