South Africa-based advertising festival and awards show The Loeries has announced its list of finalists, and the Middle East and North Africa is well represented.
From the region, Impact BBDO and J. Walter Thompson dominate, although there is also work from TBWA/RAAD, Memac Ogilvy, Y&R and more.
Andrew Human, CEO of the Loeries, says entries are slightly up on last year, to more than 3,000. South African entries were down, but rest of Africa and Middle East are up by 100 per cent, now making up all entries.
The full list of finalists can be found here.
Campaign has culled the list of 1,344 down to just Middle East finalists:
AMBIENT & ALTERNATIVE MEDIA
Switched on for Pepsico’s 7Up by Impact BBDO Dubai;
The life-saving scarecrow for Varuna Pumps by Y&R Dubai
BRAND IDENTITY & COLLATERAL DESIGN – DIRECT & PROMOTIONAL MAIL
One book for peace for the Interreligious Council of Bosnia & Herzegovina by Y&R Dubai
BRAND IDENTITY & COLLATERAL DESIGN – GENERAL COLLATERAL
Skins of Peace for Amnesty International by TBWA/Raad
BRAND IDENTITY & COLLATERAL DESIGN – IDENTITY PROGRAMMES
Impact BBDO Dubai’s Sydlexia dyslexia correcting facility
BRAND IDENTITY & COLLATERAL DESIGN – LOGOS
Impact BBDO Dubai’s Sydlexia dyslexia correcting facility
Unveil for Saudi Telecom Company by J. Walter Thompson KSA
BRAND IDENTITY & COLLATERAL DESIGN – POSTERS & BILLBOARDS
Impact BBDO Dubai’s Sydlexia dyslexia correcting facility
Impact BBDO Dubai’s blood donation work for Law Andak Dam
BRANDED CONTENT VIDEO – CAMPAIGN
Selfie fails and Winpad for Tecno Mobile by Impact BBDO Cairo
BRANDED CONTENT VIDEO – SINGLE EXECUTION
Camelpower for Nissan by TBWA/Raad
Inklusion for LBCI by J. Walter Thompson Dubai
Harseen Shawarea Masr for Careem by J. Walter Thompson Cairo
CREATIVE USE OF PAPER
Dog, Rabbit, Dinosaur and Fox for Sydlexia by Impact BBDO Dubai
DESIGN CRAFTS – TYPOGRAPHY
Impact BBDO Dubai’s blood donation work for Law Andak Dam
Dog, Rabbit, Dinosaur and Fox for Sydlexia by Impact BBDO Dubai
One book for peace for the Interreligious Council of Bosnia & Herzegovina by Y&R Dubai
DESIGN CRAFTS – WRITING
Happiness, Ignorance and Pilot for Mercedes Benz by Impact BBDO Dubai
One book for peace for the Interreligious Council of Bosnia & Herzegovina by Y&R Dubai
DESIGN FOR DIGITAL
The Promoticon for McDonald’s by TBWA/RAAD
DIGITAL & INTERACTIVE – APPLICATIONS, GAMES & INTERACTIVE TOOLS
Stop the Hunger for Snickers by Impact BBDO Dubai
DIGITAL & INTERACTIVE – MOBILE MEDIA
The Promoticon for McDonald’s by TBWA/RAAD
Tummyfish for Nestle Middle East by Memac Ogilvy Dubai
Hadia Time for Lenovo Middle East by Memac Ogilvy Dubai
DIGITAL & INTERACTIVE – SOCIAL MEDIA
#ShopLess for BRF’s Sadia Frozen Foods by Impact BBDO Dubai
Chiclets live episodes for Mondelez by J. Walter Thompson Cairo
Warri (Ar./verb): Expose for Association Tunisienne des Femmes Démocrates by Y&R Dubai
Flawlessness for Enti.ma fashion and lifestyle online magazine by J. Walter Thompson Cassablanca
I recommend Mom for HSBC by J. Walter Thompson Dubai
Reimagine Zahra’s World for UNHCR by Memac Ogilvy Dubai
DIGITAL & INTERACTIVE – WEBSITE OR MICROSITE
Skip Friday 13 for La Libanaise Des Jeux’ Lotto Libanaise by Impact BBDO Dubai
Unveil for Saudi Telecom Company by J. Walter Thompson KSA
DIGITAL CRAFTS – USE OF TECHNOLOGY
Stop the Hunger for Snickers by Impact BBDO Dubai
DIGITAL CRAFTS – USER EXPERIENCE DESIGN
Tummyfish for Nestle Middle East by Memac Ogilvy Dubai
DIRECT MAIL
Outlendar for National Geographic by J. Walter Thompson KSA
EFFECTIVE CREATIVITY
Give Mom back her name for UN Women by Impact BBDO Dubai
Goodby bad luck for La Libanaise Des Jeux’ Lotto Libanaise by Impact BBDO Dubai
Laywagif for Saudi Telecom Company by J. Walter Thompson KSA
INDOOR POSTERS
Always on guard for Etisalat by Impact BBDO Dubai
Angry, Evil and Lifeless for Snickers, by Impact BBDO Dubai
Woohoo, Yayyy and Yippee for Lotto Libanaise by Impact BBDO Dubai
Sea, Forest and Vegas for Visa Travel Insurance by Impact BBDO Dubai
Bedtime reading for Kinokuniya Novels by J. Walter Thompson KSA
Be Seen – Sunglasses, Bag, Ring, Make up and Shoes – for The Cartel by Y&R Dubai
INTEGRATED CAMPAIGN
Camelpower for Nissan by TBWA/RAAD
One book for peace for the Interreligious Council of Bosnia & Herzegovina by Y&R Dubai
The campaign that never saw the light for Saudi Telecom Company by J. Walter Thompson KSA
Unveil for STC by J. Walter Thompson KSA
INTERNET VIDEO – ABOVE 30S
Slow trends: the last ice bucket challenge for Connect Internet Provider by TBWA/RAAD
Lies and Sabotage for Landmark Group by Impat BBDO Dubai
The Warning for Snickers by Impact BBDO Dubai
Flowers and Perfume for Visa by Impact BBDO Dubai
Flawlessness for Enti.ma fashion and lifestyle online magazine by J. Walter Thompson Casablanca
Suzy’s Beauty Salon and Under-14 for Mada Masr by J. Walter Thompson Dubai
INTERNET VIDEO – UP TO 30S
I learn, I have nothing special and So strange for Visa by Impact BBDO Dubai
Samsung short film contest – View Point for Samsung Gulf Electronics by Cheil Worldwide Dubai
LIVE ACTIVATIONS
Traffic Jam for Pepsico’s 7Up by Impact BBDO Dubai
When you’re rich for Casino de Marrakech by J. Walter Thompson Casablanca
MEDIA INNOVATION – MEDIA CAMPAIGN
The Campaign that Never Saw the Light for STC by J. Walter Thompson KSA
MEDIA INNOVATION – SINGLE MEDIUM
Switched on for 7Up by Impact BBDO Dubai
Skip Friday 13 for Lotto Libanaise by Impact BBDO Dubai
Skins of Peace for Amnesty International by TBWA/RAAD
The promoticon for McDonald’s by TBWA/RAAD
Flawlessness and The Undercover Violence Print for Enti.ma fashion and lifestyle online magazine
NEWSPAPER ADVERTISING
Dog, Tree, Kid for Mercedes Benz by Impact BBDO Dubai
Buried treasure, Eccentric Millionaire, Waitress for Lotto Libanaise by Impact BBDO Dubai
I hate Broccoli, My Teddy Bear, I want my Ice Cream Back for Johnson’s Baby Shampoo for Impact BBDO Dubai
Petryoshkas for Boecker Public Health Department by J. Walter Thompson Dubai
Be prepared for Toyota by J. Walter Thompson KSA
Lean on a book for Kinokuniya by J. Walter Thompson Dubai
Tajawal Stamps for Tajawal travel and hotel booking by J. Walter Thompson Dubai
OUTDOOR MEDIA
The Pooper and The Sleeper for Zod Security by Impact BBDO Beirut
Traffic Jam for 7Up by Impact BBDO Dubai
Switched on for 7Up by Impact BBDO Dubai
Camelpower for Nissan by TBWA/RAAD
Unleashed for Nissan by TBWA/RAAD
Unveil for STC by J. Walter Thompson KSA
Flawlessness for Enti.ma by J. Walter Thompson Casablanca
Potatoes on Mars for the International Potato Centre by Memac Ogilvy Dubai
PRINT CRAFTS – ART DIRECTION
Always on guard for Etialat by Impact BBDO Dubai
I hate broccoli, My teddy bear and I want my ice cream back for Johnson’s Baby Shampoo by Impact BBDO Dubai
Sea, Forest and Vegas for Visa Travel Insurance by Impact BBDO Dubai
Be seen – bag, sunglasses, ring, make-up, shoes – for The Cartely by Y&R Dubai
The Pooper, The Gamer and The Sleeper for Zod Security by Impact BBDO Beirut
PRINT CRAFTS – ILLUSTRATION
Angry, Evil and Lifeless for Snickers by Impact BBDO Dubai
I hate broccoli, My teddy bear and I want my ice cream back for Johnson’s Baby Shampoo by Impact BBDO Dubai
Sea, Forest and Vegas for Visa Travel Insurance by Impact BBDO Dubai
Petryoshkas for Boecker Public Health Department by J. Walter Thompson Dubai
Bedtime reading and William for Kinokuniya Novels by J. Walter Thompson
Be seen – bag, sunglasses, ring, make-up, shoes – for The Cartely by Y&R Dubai
PRINT CRAFTS – TYPOGRAPHY
Dog, tree and kid for Mercedes by Impact BBDO Dubai
PRINT CRAFTS – WRITING
Be prepared for Toyota by J. Walter Thompson KSA
PUBLICATION DESIGN – WHOLE PUBLICATION
One book for peace for the Interreligious Council of Bosnia & Herzegovina by Y&R Dubai
RADIO CRAFTS – DIRECTION
Firecracker for KFC by Impact BBDO Dubai
Sweet Dreams for Johnson’s Baby Oil by Impact BBDO Dubai
RADIO CRAFTS – ORIGINAL MUSIC & SOUND DESIGN
Sweet Dreams for Johnson’s Baby Oil by Impact BBDO Dubai
RADIO CRAFTS – PERFORMANCE
Firecracker for KFC by Impact BBDO Dubai
Foodie, Mystic and Thriller for Commercial Insurance by Impact BBDO Dubai
Sweet Dreams for Johnson’s Baby Oil by Impact BBDO Dubai
RADIO CRAFTS – WRITING
Firecracker for KFC by Impact BBDO Dubai
Sweet Dreams for Johnson’s Baby Oil by Impact BBDO Dubai
RADIO STATION COMMERCIALS
Dilemma for Commercial Insurance by Impact BBDO Dubai
Thriller for Commercial Insurance by Impact BBDO Dubai
Firecracker for KFC by Impact BBDO Dubai
Lucky Lebanese for Lotto Libanaise by Impact BBDO Dubai
Sweet Dreams for Johnson’s Baby Oil by Impact BBDO Dubai
The Parent Brag Off for Landmark Group by Impact BBDO Dubai
Anna Politkovskaya, Bertolt Brecht, Liao Yiwu and Marquis de Sade for Kinokuniya by J. Walter Thompson Dubai
SHARED VALUE
#ShopLess for BRF’s Sadia Frozen Foods by Impact BBDO Dubai
THREE DIMENSIONAL & ENVIRONMENTAL DESIGN – PACKAGE & INDUSTRIAL DESIGN
Chiclets live episodes for Mondelez by J. Walter Thompson Cairo
TV & CINEMA COMMERCIALS – UP TO 90S
Intense and Mish Mish for KFC by Impact BBDO Dubai
Interview with an Undertaker for Brave Heart Fund by Impact BBDO Beirut
TV CRAFTS – ANIMATION
Intense for KFC by Impact BBDO Dubai
TV CRAFTS – CINEMATOGRAPHY
Lies and Sabotage for the Landmark Group by Impact BBDO Dubai
Suzy’s Beauty Salon for Mada Misr by J. Walter Thompson Dubai
TV CRAFTS – DIRECTION
Lies and Sabotage for the Landmark Group by Impact BBDO Dubai
Suzy’s Beauty Salon and Under-14s Handball for Mada Misr by J. Walter Thompson Dubai
Samsung short film contest 2016 – viewpoint for Samsung Gulf Electronics by Cheil Worldwide Dubai
TV CRAFTS – EDITING
Lies and Sabotage for Landmark Group by Impact BBDO Dubai
The warning for Snickers by BBDO Dubai
TV CRAFTS – PERFORMANCE
Slow Trends: The Last Ice Bucket Challenge for Connect Internet Provider by TBWA/RAAD
Suzy’s Beauty Salon and Under-14s Handball for Mada Misr by J. Walter Thompson Dubai
TV CRAFTS – PRODUCTION DESIGN
Suzy’s Beauty Salon and Under-14s Handball for Mada Misr by J. Walter Thompson Dubai
Mega Blackberry Yoghurt for Nestle by J. Walter Thompson Cairo
TV CRAFTS – WRITING
Lies and Sabotage for Landmark Group by Impact BBDO Dubai
Suzy’s Beauty Salon and Under-14s Handball for Mada Misr by J. Walter Thompson Dubai