Campaign Middle East

MG Motor’s call to unite

MG’s latest video encourages people to not give up and make one final push to finally beat Covid-19. The battle is not over yet and requires more effort.

MG cars are ideal for people who are regularly exploring human activities and possibilities with endless curiosity and will-power, thanks to their perfect mix of technology, design and affordable price.

Therefore, MG wants to reinforce its connection with people by empowering them and showing it understands their stress, struggles and sacrifices, after a long period of lockdown.

The video was created and edited in house by Dentsu brand Merkle, with some shooting contribution from internal employees.

 

Merkle Mena (Dentsu)

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