IKEA’s 2019 Life At Home report helped identify a critical opportunity to help people reclaim control of their privacy at home, especially since 53 per cent in the UAE agree the size of a home doesn’t affect the privacy it can achieve. These findings laid the foundations for Kings & Queens. The films visit six royal courts through time and address the demands and whims of their incumbent rulers. Each film is rich in character and historical detail, although the odd incongruous “throne” turns out to be an IKEA chair or bed. The agency was Memac Ogilvy Dubai.
Agency Memac Ogilvy Dubai CCO Juggi Ramakrishnan Group CD Youssef Gadallah Copywriter
Fernando Montero Art director Nicolá
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