Campaign Middle East

Memac Ogilvy Dubai strikes double gold

Memac Ogilvy Dubai has won two more gold Lions at Cannes.

The agency landed both for Ikea Saudi Arabia’s ‘It’s that affordable’ in the outdoor category last night, adding to the gold and silver it won for the same campaign the night before. Memac Ogilvy Doha also landed bronze in the design category for its work with Qatar Islamic Bank.

In outdoor there was a further silver for ‘The Good Note’ by J.Walter Thompson Beirut, and a bronze apiece for TBWA\Raad Dubai and Y&R Dubai.

In creative effectiveness there was just one regional winner – a bronze for Vodafone Egypt’s ‘Fakka’ by J.Walter Thompson Cairo.

J.Walter Thompson also won two further silvers in design, thanks to Beirut’s ‘The Good Note’ and ‘Downtown fonts’ for Al Ismaelia for Real Estate Development in Cairo. Y&R Dubai also picked up a silver for its work for The Cartel.

There was a bronze for Almarai’s ‘The best milk cannot be bought’ by Leo Burnett Riyadh, but no winners in either the product design or digital craft categories.

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