McDonald’s – Family Time Forever

McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital and in-store activity. The work of Leo Burnett Dubai, the TV commercial was shot by production house Joy Films with director Karen Cunningham at the helm. Peter Bidenko, Leo Burnett’s regional executive creative director, said: “As a family restaurant, McDonald’s wanted to recognise a good work/life balance and do something about it. ‘Family Time Forever’ is creatin