Campaign Middle East

MBC Group reappoints Sam Barnett as CEO

Keeping pace with the acceleration of opportunities in the digital media and over-the-top (OTT) markets and facing the challenge of delivering on the Saudi Kingdom’s Vision 2030 media agenda, MBC GROUP’s board of directors appoints Majid Al Ibrahim as a board representative to assess, oversee and facilitate the implementation of new initiatives and mandates. The board also decided to appoint Sam Barnett as the new GROUP CEO succeeding Marc Antoine d’Halluin who was appointed as an advisor to the board, to guide its strategic vision. It’s worth noting that Barnett had spent more than 17 years with the GROUP, including as GROUP CEO until end of December 2019 and brings a wealth of experience to reinforce MBC GROUP’s senior management team.

In this context, MBC GROUP chairman Waleed Al Ibrahim wished Majid Al Ibrahim, Marc Antoine d’Halluin and Sam Barnett, the best of success in their endeavours and thanked them for their continuous dedication to making MBC GROUP a global media leader which has successfully pivoted towards the OTT world.

Comments