Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first 2 days of the Holy Month clearly depict how the increases in TV viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters.
With significant surges across the board in Channel TRPs, Share of Audience and Viewer Engagement (Vs. Ramadan 2019), there’s never been a better time for regional brands to become a part of MBC GROUP’s “Ramadan 2020” success story.