Dubai Lynx, the International Festival of Creativity, has come to a close this evening in an Awards Ceremony that saw 18 Grands Prix presented.
Impact BBDO Dubai took the agency of the year, and BBDO Worldwide took network of the year.
The awards, which celebrate excellence in creative communications in the MENA region, received 2,632 entries across the 17 Lynx categories, up 4.5 per cent from last year.
“The Dubai Lynx awards exist to celebrate and champion creativity, while reflecting the ever shifting branded communications landscape. This year saw submissions from 22 countries, including a first from Sudan and an increase in some of the more traditional categories such as Print and Outdoor,” said, Terry Savage, Chairman of Dubai Lynx. “The evening brings to a close the three-day Festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”
The 2017 winners are as follows:
CATEGORY AWARDS
Branded Content & Entertainment
Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Tummyfish”, Nestlé Middle East
Other awards: 2 gold, 7 silver, 7 bronze
Creative Effectiveness
Grand Prix: J. Walter Thompson Beirut, Lebanon, “The Good Note”, Bou Khalil Supermarché
Other awards: 3 Creative Effectiveness Lynx
Design
Grand Prix: Grey MENA Dubai, UAE, “Veils of Pride”, Tathqeef
Other awards: 3 gold, 5 silver, 5 bronze
Direct
Grand Prix: The Classic Partnership Advertising Dubai, UAE, “Footnote for the Breast”, Medcare Women & Children Hospital
Other awards: 3 gold, 8 silver, 9 bronze
Film
Grand Prix: Blue Barracuda Dubai, UAE, “Can you get home before your Zespri Kiwifruit?”, “Zespri Kiwi and the Master of Spoons”, “When a Zespri Kiwi meets a Fan”, Zespri Kiwifruit
Other awards: 1 gold, 5 silver, 8 bronze
Film Craft
Grand Prix: J. Walter Thompson Dubai, UAE, “Suzy’s Beauty Salon”, “Under-14 Handball”, Mada Masr
Other awards: 4 gold, 7 silver, 10 bronze
Grand Prix for Good
Grand Prix: Leo Burnett Beirut, Lebanon, “Legally Bride”, KAFA (Enough) Violence & Exploitation
Innovation
Grand Prix: Memac Ogilvy & Mather Dubai, UAE, “Spuble”, Spuble
Other awards: 2 Innovation Lynx
Integrated
Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company)
Other awards: 1 gold, 1 silver, 1 bronze
Interactive
Grand Prix: Leo Burnett Dubai, UAE, “#PostWisely”, du (Emirates Integrated Telecommunications Company)
Other awards: 3 gold, 5 silver, 8 bronze
Media
Grand Prix: J. Walter Thompson Riyadh, Saudi Arabia, “The Campaign that never saw the light”, Saudi Telecom Company
Other awards: 4 gold, 10 silver, 14 bronze
Mobile
Grand Prix: FP7/TUN Tunis, Tunisia, “The Hammam Fighter”, Orange
Other awards: 1 gold, 1 silver, 1 bronze
Outdoor
Grand Prix: Y&R Dubai, UAE, “Sunglasses”, “Bag”, “Make Up”, “Shoes”, The Cartel
Other awards: 3 gold, 4 silver, 8 bronze
PR
Grand Prix: Memac Ogilvy Advize, Amman, Jordan, “Trump”, Royal Jordanian
Other awards: 2 gold, 7 silver, 7 bronze
Print & Publishing
Grand Prix: Y&R Dubai, UAE, “Shoes”, The Cartel
Other awards: 1 gold, 4 silver, 7 bronze
Print & Outdoor Craft
Grand Prix: Y&R Dubai, UAE, “Make Up”, “Shoes”, The Cartel
Other awards: 1 gold, 4 silver, 2 bronze
Promo & Activation
Grand Prix: TBWA\RAAD Dubai, UAE, “One-Drop Bottle”, Pril
Other awards: 5 gold, 4 silver, 7 bronze
Radio
Grand Prix: J. Walter Thompson Dubai, UAE, “Anna Politkovskaya”, “Bertolt Brecht”, “Liao Yiwu”, “Marquis De Sade” Kinokuniya
Other awards: 0 gold, 1 silver, 2 bronze
SPECIAL AWARDS
Network of the Year
1st place: BBDO Worldwide
2nd place: Ogilvy & Mather
3rd place: TBWA Worldwide
Agency of the Year
1st place: Impact BBDO, Dubai
2nd place: Memac Ogilvy & Mather, Dubai
3rd place: TBWA\RAAD, Dubai
Independent Agency of the Year
1st place – Kairo, Cairo
2nd place – Rèpublique, Beirut
3rd place – Beattie + Dane, Kuwait City
Media Agency of the Year
1st place – OMD, Dubai
2nd place – Starcom, Riyadh
3rd place – MediaCom MENA, Dubai
Lynx Palm Award
1st place – Good People, Lebanon
2nd place – Stink, UK
3rd place – Déjàvu, UAE
Dubai Lynx Advertising Person of the Year
Pierre Choueiri, Chairman and CEO, Choueiri Group
Dubai Lynx Advertiser of the Year
Coca-Cola Middle East
YOUNG LYNX COMPETITIONS
Young Lynx Integrated Competition
Carine Howayek, J. Walter Thompson
Anirudh Shiva, J. Walter Thompson
Garen Yebremian, HSBC
Young Lynx Print Competition
Marc Baakliny, J. Walter Thompson, Riyadh
Toni Tannous, J. Walter Thompson, Riyadh
Young Lynx PR Competition
Yar Berjawi, FP7/DXB
Sasha El Jurdi, FP7/DXB
Twitter Live Young Lynx Competition
Amir Daou, SOCIALEYEZ Dubai
Roshni Dsouza, SOCIALEYEZ Dubai
Waqas Maqsood SOCIALEYEZ Dubai
Heena Makhijani, SOCIALEYEZ Dubai
STUDENT AWARDS & SCHOOLS COMPETITION
Masar Student Creative Award for Print
Hanin Hassan, American University in Dubai
STC Integrated Student Award
Asma Al-Aloosi, American University in Dubai
University of the Year
American University in Dubai