For decades Wired has been the go-to source for the latest and cutting-edge in technology. Whole generations have grown up relying on the magazine to demystify innovation. So how’s the brand reinventing itself for times that have, ironically, been changed by the same technology? In this video, created by Liwa, Wired continues to celebrate technology and its role in furthering the human race – a surreal piece of animation that traces the impact of innovation on human lives. As the video sums up: Yes, technology is good, for good.
Client: Wired
Agency: Liwa Content. Driven.
Direction: Sagar Rege
Strategy & Conceptualization: Rohit Arora
Creative Director: Vijay Kumar
Art director: Hahnemnne John
Animator: Shoaib Ischtiyak