Liquid Dubai created an unmissable in-store campaign for Procter and Gamble’s newly launched Head & Shoulders range – Supreme Scalp Care – across Gulf countries.
The campaign is part of a geo-local initiative to reveal that the secret for beautiful hair is via Scalp Care – “Healthy foundation (Scalp) leads to beautiful Hair”. As a scalp expert globally, Head and Shoulders collaborated with a leading omnicommerce agency – Liquid – to create a mesmerizing retail concept to bring the benefits of their new product to shoppers.
The in-store execution was designed to clearly communicate the benefit of Argan Oil to scalp care, via the use of a highly iconic Blue Argan tree,
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