Société Perrier has handed its experiential, events and online brief to independent agency LightBlue.
The account covers the guide’s Dubai-based division, with Société Perrier seeking to expand its brand presence in the emirate. The online source is owned by Perrier/Nestlé Waters and is a “guide to fashion, music, art, travel, nightlife, cocktail culture, and global hotspots”.
“We have seen the achievements that working with LightBlue helped to accomplish here in the region, and as we are looking to expand the name and brand in Dubai as an area of global importance, we are going to be specifically looking to further the Société Perrier label through unique and consumer-targeted activations and events across the UAE,” said Djamel Touaibi, market development manager, zone Middle East & Africa, Nestlé Waters M&D Perrier & Vittel.
David Balfour, the agency’s creative and managing partner, added: “We are delighted to have the opportunity to help take Société Perrier to the next level in Dubai, and to position Dubai on a global platform with influential pillars such as nightlife, culture and fashion.”
In January the Dubai-based LightBlue announced it was opening new offices in Melbourne and Glasgow.