Campaign Middle East

Lightblue expands to US market

Following an 18 month streak of new business wins, and having strengthened its position as a luxury, entertainment and sports industry experiential agency, Dubai-born Lightblue has decided to open its first international office in the city of Los Angeles, California USA.

David Balfour, co-founder says the decision to choose LA as the agency’s hub for all US operations is grounded in the fact that the city has proved time and time again to be the true home of global entertainment. “Both cities, Los Angeles like Dubai, transcend their national market and are global beacons for innovation and imagination. Our move to the US market underpins our commitment to keeping on strengthening and evolving our offering at equal pace, so we can continue to be the reliable yet disruptive partners our clients need us to be.”

The LA office will be led by David Balfour alongside a string of new hires, supported by the teams in Dubai.

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