Campaign Middle East

Lightblue creates ‘This One’s For You’ to thank the community

"There is no denying our world has changed. The landscape is shifting and the resulting impact has been profound. For brands and audiences alike, it’s about staying true to who we are and adjusting our mindsets in creating tomorrow’s culture. At LIGHTBLUE, we embrace and believe strongly in that. We also recognise that culture is all about people and together we have the power to forge new beginnings, to turn the page and write a new narrative. The greatest innovations, achievements and cultural moments begin with humans. It’s the visionary business leaders, creative communities and global talents that collaborate to inspire, give belief and deliver them. We will do it again. To mark this, LIGHTBLUE MEDIA has created ‘This One’s for You’, a unique content piece to thank our community. Collectively, we are ready to make the change and create our new history."