Leo Burnett Dubai has parted company with its regional executive creative director Peter Bidenko.
In a statement Leo Burnett said the decision had been mutually agreed upon by Bidenko and the agency, with Bechara Mouzannar, chief creative officer of Leo Burnett Group MENA, to oversee the Dubai office until a replacement is found.
Bidenko had been with the agency for two and a half years and had helped win several new pieces of business for the agency, including Qtel and California Garden.
Kamal Dimachkie, executive regional managing director at Leo Burnett, said: “Peter, who worked closely with our chief creative officer Bechara Mouzannar, helped push the quality of creative work at the agency. The Leo Burnett family wishes Peter well for his future.”
Bidenko added: “I worked with some wonderful and talented people in this agency and will always cherish that. I had the opportunity to work on great brands and contribute to delivering strong results. I believe that Leo Burnett in the region will continue to produce quality work and go from success to success.”
