Campaign Middle East

Lebanese ‘Expat Pet Programme’ takes wing

Campaign supported by JWT highlights how due to low adoption rates in the country, BETA is having to send Lebanese dogs abroad.

‘Lebanese Expat Pet Programme’, an initiative by Beirut for the Ethical Treatment of Animals (BETA), seeks families abroad to adopt rescued animals.

The campaign seeks to raise awareness about the fact that as a result of low adoption rates in Lebanon, the organisation has had to resort to sending Lebanese dogs abroad for adoption. JWT Beirut is the agency behind it.

“Our shelters are full. Many of the dogs we have rescued have permanent injuries due to abuse and many are fully-grown dogs not puppies. These two factors make them less likely to be ado

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