Landor, a global leader in brand consulting and design, has created a new look and feel for Shahid, the streaming platform of MBC GROUP, the largest multi-media company in the Middle East & North Africa. The brief was to support the digital trailblazer create a revitalised look that would retain relevance and purpose amongst target audiences across the region with an adaptive visual language, helping establish Shahid as the regional leader in on-demand Arabic digital video entertainment.
Unveiled last month in Dubai, the new brand perfectly captures Shahid’s roots in the Arab region, whilst incorporating new elements to appeal to a younger audience, supporting the company’s continued gro
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