https://www.youtube.com/watch?v=OdSDv9HIbbI
KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the ad is directed by Adham Obeid, a former regional creative director at JWT.
Project Celebrate the Breakers
Client KitKat Arabia – Nestlé
Agency JWT Dubai
Director Adham Obeid
Associate creative directors Youssef Gadallah, Sameh George
Copywriter Mouran Bout
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Culturally irrelevant, lazily directed and rammed full of cliches. Yet another opportunity missed.