Integrated marketing agency, JWI has been appointed to develop and execute diverse creative marketing campaigns for internationally renowned company Procter & Gamble (P&G) – a multinational consumer goods company specializing in fast moving consumer brands such as Ariel, Downy, Tide, Gilette, Oral-B and Herbal Essences. The P&G company is over 175 years old and headquartered in the US with a presence in the GCC market for over 50 years.
JWI will be handling its fabric care brands including Downy and Ariel.
JWI will unify strategy, creative and content through integrated amplification plans, positioned for the GCC market to help the company effectively reach their target audience.
Charli Ball, Managing Director of JWI Middle East shared: “We’re really excited to share our unique approach and create something special for such a strong global company. Thanks to our collaborative culture, team of diverse talent and ongoing work with international clients, we’re well placed to conceive and implement creative strategies to give P&G brands the exposure it deserves.