Mothers don’t have much choice when it comes to mild germ protection, with what’s available in the market primarily harsh adult anti-bacterial products that are not adequate for the skin of toddlers. This new campaign for Johnson’s Baby by Impact BBDO uses the tagline ‘Say no to germs, say yes to exploring’, and offers germ protection the Johnson’s way.
Project: Pure Protect Kids
Client: Johnson’s
Baby marketing director: Naureen Mohammed
Brand manager, Johnson’s Baby: Natasha Vaughan-Jeremy
Agency: Impact BBDO
Regional executive creative director: Fadi Yaish
Associate creative director: Daniel Correa
Regional account director: Leen Fakheriddin
Account manager: Alita Rodrigues
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