Campaign Middle East

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

 Watch the campaign conceptualised by Leo Burnett Beirut here.

Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut.

The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The resilient fiery spirit triumphs in the end. The voice over surmises, “Storms shall always pass. But the fire inside burns on.” An Arabic version is running in Lebanon. A shorter edit of the three-minute film is on TV.

A note from the agency explained that no no computer graphics were used, and that th

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