The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank, has appointed TBWA\Raad\Saudi Arabia as its advertising partner.
According to Dr Waleed bin Abdul Mohsen Al Wohaib, CEO of ITFC, the organisation chose the agency because of its creativity and dynamism, combined with local knowledge and global expertise.
The International Islamic Trade Finance Corporation is a leading Sharia’ah-compliant institution. An autonomous entity with the Jeddah-based Islamic Development Bank Group, ITFC offers services, expertise and funds to businesses and governments in the member countries of the Organization of the Islamic Conference, which has 57 member states in four continents.
The deal was announced at ITFC’s headquarters earlier this week and speaking of the deal, Ghassan Kassabji, managing director of TBWA\Raad\Saudi Arabia said: “We are enormously excited to work with such a world-renowned organisation as ITFC. We believe that ITFC’s sublime vision has a great significance to and impact on humankind. We are committed to serving this new partner, and we swill spare no effort to help ITFC highlight its activities and achieve its goals across the globe.”
Founded in 2003 in the kingdom, TBWA\Raad\Saudi Arabia operates offices in both Jeddah and the Saudi capital, Riyadh. The agency has 60 employees and its client portfolio includes Almarai, Michelin, Mars, Renault and Holsten.