Regional marketing communications group Impact BBDO partnered recently with YouTube to deliver an innovative platform for the people of Saudi Arabia during the Holy month of Ramadan.
The collaboration included six of the region’s biggest YouTube creators who invited their subscribers to an iftar that was live streamed on YouTube in an effort to break their fast together. The livestream, which began on the 19th May at 7pm GST on Mohamed Moshaya’s YouTube channel, allowed viewers to engage with influencers such as The Saudi Reporters, Anasala Family, Asrar Aref, Noor Starz and Omar Hussein.
Dani Richa at Impact BBDO said, “During these uncertain times, it is important that we maintain our connections, bonds and human interactions. This is especially important as many countries around the region continue with the lockdown. The holy month of Ramadan has always been about spending time together and a period of reflection. We wanted to provide a platform that connects people together through technology and continues with our traditions. By coming together, Impact BBDO and YouTube proved that no matter the distance we can always stay connected.”
At 183,544 views, the six creators set a Guinness world record for the most views on an YouTube live streamed iftar. Additionally, YouTube showed its support by donating 250K USD to the UNHCR.