The Impact BBDO Group is to spearhead the marketing of JA Resorts & Hotels’ new brand and international hospitality portfolio follow- ing the winning of the account.
The business will be run by a multidisciplinary team led by Impact Proximity, with advertising, public relations and digital media included within the group’s remit.
Dubai-based JA Resorts & Hotels is owned by the Dutco Group of Companies.
Dani Richa, chairman and CEO of Impact MEA and Pakistan, said: “It is a true privilege to have been selected to work for such an illustrious offering as JA Resorts & Hotels. We are very excited about partnering closely with the JA team of marketers, where we will engage a group of specialists in Digital, CRM, Public Relations & Advertising to deliver the most commercially compelling content for today’s super-digital traveller.”