Milos Ilic, TBWA\Raad’s former ECD, has joined Cheil Worldwide as executive creative director for the MENA region. The appointment is with immediate effect, with Ilic reporting to Azmi Yafi, the agency’s new chief operating officer.
“Milos is a great addition to an already exciting agency,” said Yafi. “We are a growing agency in a region where marketers are demanding genuine holistic solutions. We are looking to Milos to help us become that new kind of agency to provide those solutions, enabled by strong teams and by the many new technology tools available to creatives.”
Ilic has 18 years of industry experience, having worked for various agencies in Europe and the Middle East, including Saatchi & Saatchi, Leo Burnett, DDB and, for the past four years, at TBWA\Raad in Dubai.
“At Cheil there is a clear and enticing willingness to radically change the existing model and move at a fast pace,” said Ilic. “There is an opportunity to be part of the formation of something great here that stems from the intrinsic innovative spirit that Cheil originates from.”