Tim Baker, Hug’s co-founder and CEO, said: “In a very short period of time, Bassel has smoothly navigated both internal and external challenges. He’s won the respect and support of the Dubai team and tackled all client issues head on.”
Speaking about his new role in the agency, Sawy said: “Everyone claims to be an expert in digital, but for us it’s simple. We’ll continue producing work that combines creativity and innovation, backed up by ‘meaningful’ data. As ever, the brand’s business objectives remain at the heart of everything we do.”