HOYA vision care appoints Nomads as global creative agency

HOYA Vision Care has selected Nomads as their global creative agency, following a pitch against agencies from London, Germany and Amsterdam.

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HOYA and Nomads have entered into a three-year contract starting with the launch of the new brand positioning ‘For the Visionaries’ that brings HOYA’s passionate dedication to eye care professionals (ECPs) to the forefront. A global brand platform that the entire organisation can rally around.

“Nomads impressed us with their unique thinking and customer-centric approach. They demonstrated an in-depth understanding of the category and our business. This gave us the confidence that they understood our brand and where we wanted to go” said Marius de Beer, CMO of HOYA Vision Care.

“We’re thrilled to partner with such an industry-leading and well-respected company,” said Hans Howarth, CEO and founder of Nomads. “We look forward to creating impact for the brand while facilitating the transformation process.”

Looking for a long-term partnership, HOYA wanted to find a partner that could help transform their business from a regionally driven, fragmented set of brands, into a powerful global brand.

De Beer adds that “the new brand positioning ‘For the Visionaries’ reaffirms HOYA’s commitment to ECPs. We are constantly driving towards solutions that better support and enable ECPs to make a difference in their patients’ lives. We see the world through our customers’ eyes. It’s in our DNA.”

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