Campaign Middle East

Host of Egyptian celebrities join Vodafone’s ‘Big Family’

Vodafone’s big budget Ramadan commercial stars a kaleidoscope of Egyptians celebrities, including Ahmed El Sakka, Sherif Monier, Menna Shalaby and Sherine Abdel Wahab. The music video, based on a classic Egyptian puppet operetta from the 1960s called El Leila El Kebira (The Grand Night), has already accrued 295,227 shares on Facebook and 17 million views. The lyrics for the song were written by Ahmed El Keiy, Mohamed Fathy, Mahmoud El Meleegy and Ahmed Tarek Yehia.

BRAND: Vodafone Egypt

TITLE: Big Family

AGENCY: Impact BBDO CAIRO

ECD: Hussam Moro

CD: Ahmed El Keiy

ACD: Mohamed Fathy

HEAD OF TV PRODUCTION: Mohamed Abdelrehim

ART DIRECTOR: Hisham Mahdy

PRODUCTION HOUS

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