Horizon FCB Dubai has won the strategic and creative duties of California Garden, the role to reposition and launch the brand and its range under its new brand platform.
Horizon FCB Dubai will be responsible for the brand strategy, the brand relaunch as well as the marketer’s portfolio of quality food products within this year’s calendar. California Garden carries a high quality range of foods that the region enjoyed since the 1980s, such as its range of fava beans, tuna, vegetables, fruits, appetizers, sauces and juices among others.
Horizon FCB is an agency that rises to the challenge and as Mazen Jawad, President of Horizon Holdings, stated, “we grew up with California Garden products as an essential part of our dining habits. Today, we got the chance to work as partners with our colleagues at California Garden to communicate the rich experience that we savored & enjoyed over the years to the region.”
Reham Mufleh, General Manager at Horizon FCB Dubai expressed her content to add this exciting brand to the agency’s portfolio of business, “we’re so excited about California Garden. We believe we had positive chemistry since our first encounter, the magic portion to work bravely together with the objective of creating exciting work that delivers well on our clients KPIs.”