Campaign Middle East

Home Centre partners with FP7 McCann to ‘Get rid of things you don’t love’

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Get rid of things you don’t love

In an unusually creative spin on sale ads, Home Centre has partnered with FP7 McCann to release a series of commercials that cut through the promotional clutter. Beautifully styled, and shot by Nalle Sjöblad, the campaign’s premise is simple: with Home Centre’s sales, you can get rid of the things you don’t love. In hilariously absurd situations, couples start breaking their own furniture when they find out about the Home Centre sale. The dry humour of the campaign, coupled with clever styling and great acting, makes for a stand-out sa

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