In order to communicate the softening properties of Vernel fabric softener, DDB Dubai has produced a series of amusing print ads that use an exaggerated visual to demonstrate how soft clothes become if you use VerNel.
Project Vernel
Client Henkel – Vernel fabric softener
Creative agency DDB Dubai
Executive creative director Shehzad Yunus
Creative directors Makarand Patil and Kartik Aiyar
Art director Makarand Patil
Copywriter Kartik Aiyar
Account supervisor Akshay Manikantan
Agency producer Heba Kharouf
Photographer/illustrator Remix Studio, Bangkok
Exposure Print
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.
The idea is nice. but the art direction could’ve been a lot better. the devil is in the detail. always.
I love this, best thing I’ve seen in ages. Clean, simple and witty. Great retention value. What’s wrong with the art direction? View it, don’t scrutinise it.
You know what I’m going to say to you two.
No! What are you going to say?
this is similar campaign done by 1ponintsize
http://www.1pointsize.com/#/portfolio/brands/print
for shirt brand
Prax