To raise awareness of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R Dubai has highlighted the impact this collection could possibly have on other people. The agency created a special media operation for ‘The Reaction Collection’ and replaced the eyes of people looking at the new collection in the print ads with googly eyes stuck on the print ads.
Project The Reaction Collection
Client Harvey Nichols
Brief Announce the launch of the new Autumn/Winter 2011 Collection
Creative agency Y&R Dubai
Creative directors Shahir Zag, Kalpesh Patankar
Copywriter Shahir Zag
Art director Kalpesh Patankar
Planner Nadine Ghossoub
Photographer James Day
Agency producer Amin Soltani
Exposure Print,
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.