“The name Houbara reflects my ambition, to build a business rooted in the Middle East but with talent and capabilities to serve clients both locally and internationally”, says founder Loretta Ahmed
“We have evolved into a content marketing PR agency with digital and social strengths putting us at the forefront of such agencies in this fast-moving part of the world”. A restructure since the buy-out has seen Arian Hashemi, Creative Director, move the agency’s creative division under his ownership under the name ‘brand husl’, giving Houbara the same access to a stellar creative team for brand development projects.
“We need fast, innovative digital content creation capabilities, which we will continue to provide in-house, but all broader graphic design briefs will be served by brand husl which we now consider a sister agency. It’s the same people under the same roof but with a different operational structure that gives us greater flexibility,” commented Loretta.