Campaign Middle East

Gargash Mercedes-Benz appoints the Qode as PR partner

Dubai-based communications agency, The Qode is pleased to add Gargash Mercedes-Benz to their portfolio of luxury brands. The agency will overlook all press communication and influencer collaborations for the brand, under Gargash Enterprises, with a particular focus on the upcoming launches of the Mercedes- Benz GLB, EQC, new S-Class and V-Class Falcon Edition in the Middle East.

Founded in 1856 in Stuttgart, The German brand is synonymous with innovation and luxury. From creating the first car to have safety airbags to producing automatic transmission cars in 2003, Mercedes-Benz falls under Gargash Enterprises and has been an integral part of revolutionizing the automotive industry since its early beginnings. With over 135-years of experience in the automobile industry, the brand produces vehicles that take care of their customer’s safety whilst also offering a comprehensive luxury experience. Each model of car has been designed with careful consideration and has defined the automotive engineering of its era.

Gargash, the authorized distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates is pleased to announce the launch of four new series for the brand. Starting with the Mercedes GLB- the eighth model in their existing family of SUVs, a multifunctional car that is family-friendly and designed for superior comfort. The GLB launch is followed by the recently revamped version of the V-class Falcon Edition series that was designed by Gargash, exclusively for the UAE. The S-class series is a classic in the Mercedes-Benz family. And finally, the brand moves towards a more sustainable direction with the launch of the EQC – an exclusive electronic car that is eco-friendly.

One of the largest brands driving the Mercedes-Benz business and service, Gargash was established in 1958. Since the very beginning of their partnership, Gargash continues to align its goals with the brand’s tradition of offering outstanding quality with unrivalled service. Its global expertise, understanding of local markets and regional insights enable the team at Gargash to deliver integrated, innovative and better solutions to the brand’s existing clientele and potential customers in the UAE.

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