Dubai-based media and ad tech company FutureTech has partnered with shopper marketing technology company Adimo.
In a statement, Adimo said: “We’re excited to announce that we are now bringing shoppability to MENA & South Africa via our new partnership with FutureTech. The UAE based media agency is using Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths to purchase.
“With eCommerce in the region growing by 300% during the pandemic, now is the perfect time to embrace shoppable media.
“Buy Now solutions have already been used across a number of brand campaigns, (including Rainbow, Nestle & J&J, see example) with fantastic initial results.
In addition to an impressive client list, the partnership has also sparked a multitude of new retailer integrations in the region, including Carrefour, Lulu, Noon in Middle, East & Takealot, Checkers and Pick N pay (South Africa). This takes the number of markets reached by Adimo technology to over 30.
Since the launch of the partnership in April, FutureTech has launched shoppable campaigns for 5 brands with many more on the immediate horizon.
Below is one of FutureTech’s recent campaigns in action…