Launched at the onset of the Covid-19 situation, MBC Group’s #STAY_AT_HOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the amount of people glued to their screens at home and keeping them there for longer periods of time.
For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform.