His appointment reflects FP7/ McCann’s ongoing strategy to consolidate its position as the region’s best creative agency and expand its portfolio of clients across an increasingly diverse range of brands and business sectors.
Tarek Miknas, FP7/McCann MENAT CEO, said: “We are delighted to have Fouad Abdel Malak join us as regional ECD. Not only is he a seasoned professional with a formidable reputation and track record, but he fits the character and ambition of our brand, and it’s going to be a fun journey for us both.”
Jon Marchant, FP7/McCann DXB MD, said; “We have enjoyed several remarkable years of growth and are taking this opportunity to capitalise on our success by investing more into what we do best – delivering a high-quality creative product that plays a meaningful role in people’s lives and drives results. Fouad will very much be a big part of delivering on that promise.”
Abdel Malak added; “I welcome the opportunity to contribute to FP7/McCann’s continued business
success. These are very exciting times for the Middle East and the creative sector, as the needs of clients shift to address a variety of new social and economic challenges.”
Abdel Malak is a highly experienced creative professional. His last three years were spent at TBWA/Raad as ECD, during which time the agency achieved unprecedented success including Golds at Cannes, the most Grands Prix at Dubai Lynx, and was the most awarded regional agency at Cannes.
He is currently ranked number-one ECD in the MENA region, according to the B&W Report, as well as eighth worldwide in The Big One Rankings. He has judged at Cannes, D&AD, Loeries and other prominent shows. Before TBWA, he spent a successful four years years as ECD of BBDO. He has led on some of the world’s most sought-after brands including Nissan, Emirates, SCB, MARS, Pepsico, P&G, Mercedes, GE and more.