Technology and social media have been playing a critical role in connecting people, communities and businesses this Ramadan even as the world battles the COVID-19 crisis. Amid this difficult period, it has become even more important for brands to connect with their customers, maintain open lines of communication and keep them informed.
To help brands and agencies create effective and relevant campaigns and communications during Ramadan, Facebook has partnered with Getty Images to launch the Yalla Ramadan image library. A resource for the creative community, the image library contains a selection of diverse, mobile-first stock imagery to help marketers adapt their Ramadan campaigns to the new COVID-19 context. Given filming limitations at this time, the Yalla Ramadan image library will serve as an essential go-to platform for anyone in the creative community looking for visual inspiration.
“Ramadan is one of the biggest and longest global festive moments. It has an incredible scope for episodic storytelling. From my experience, feel-good themes always work at Ramadan if you do it right. With the image library, businesses and creative professionals can explore new ways of connecting with audiences who will champion their brands,” said Weera Saad, Director of Creative Shop for the Middle East, Africa and Turkey for Facebook.