Etihad Airways has released an official podcast – Altitudes by Etihad – to provide listeners with unique insights on how the airline responded to the effects of the COVID-19 pandemic, while also taking a deep dive into some of the 2020s most significant events.
Ahead of the launch of ‘Altitudes by Etihad’, Tony Douglas, Etihad Aviation Group’s Chief Executive Officer, yesterday opened the Global Aerospace Summit with a keynote speech giving an insight into the airline’s response to the pandemic. The Summit is a forum for industry leaders from across the globe to address the aviation sector’s biggest challenges and opportunities.
Following on from the Summit, listeners are now invited to enjoy a more detailed, behind-the-scenes look at the airline and the aviation sector from the Group CEO’s perspective, through this podcast series.
“This podcast not only brings our response to COVID-19 to life but also addresses the various challenges and opportunities the aviation industry is facing as a result. In this open conversation, the Group CEO Tony Douglas delves into the things that went well while also touching on some of the hurdles along the way”, said: Amina Taher, Vice President Brand, Marketing and Partnerships, Etihad Aviation Group.
In the first episode, Tony Douglas recounts the airline’s initial response to the grounding of the fleet, talks about the airline’s new Etihad Wellness proposition, addresses the industry requirement for universal health visas, the industry’s response to COVID-19, and answers burning questions around potential flights from Abu Dhabi to Israel, and the persistent rumours of Etihad merging with Emirates.
In the podcast, Tony Douglas comments: “As countries open back up, we need to stay focused and maintain momentum – it’s all about little victories. What we have done successfully, is continued to make lots of little victories that not only sustained our motivation but also recognised the remarkable progress that’s been made in the most difficult of times.”
In the UAE alone, over 1.3 million people tune into podcasts every week to learn, grow, and stay informed. New episodes will be added regularly and will feature a variety of guests from both the airline and wider industry. ‘Altitudes by Etihad’ can be found on Spotify, Apple Podcasts, Google Podcasts, and other major podcast platforms. The full list of platforms: https://linktr.ee/etihad
Creative Details:
- Brand: Etihad
- Title: Altitudes by Etihad
- Agency: Etihad Creative + Mango Jam
- Host: James Sanderson
- Producer: Tim Larkin, Shefali Vyas, Amina Taher, Aysha Al Thehli