Campaign Middle East

Emirates NBD brings alive fun quotient of Shake N’Save app

Watch the music video create by Liwa Dubai here. 

Emirates NBD launched a mobile app Shake N’Save in January this year, to encourage savings among the young. It is billed as a ‘fun and casual way to save money’.

Promoting the app on online platforms is a music video, created by Liwa Dubai. It went live in September 2014.

The video dramatises the proposition of ‘shake and save’ with a song and dance featuring a motley group of people. It commences in a college classroom, the subject taught being ‘How to save’. A young woman who looks to enter late picks up her mobile and demonstrates the app to her mates. One of them joins her in a ‘Shake N’Save’ dance routine, and the re

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