Watch the music video create by Liwa Dubai here.
Emirates NBD launched a mobile app Shake N’Save in January this year, to encourage savings among the young. It is billed as a ‘fun and casual way to save money’.
Promoting the app on online platforms is a music video, created by Liwa Dubai. It went live in September 2014.
The video dramatises the proposition of ‘shake and save’ with a song and dance featuring a motley group of people. It commences in a college classroom, the subject taught being ‘How to save’. A young woman who looks to enter late picks up her mobile and demonstrates the app to her mates. One of them joins her in a ‘Shake N’Save’ dance routine, and the re
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Emirates NBD / Liwa Advertising: I would appreciate your feedback on the work which you have produced, baring in mind that I am an #EmiratesNBD customer and haven’t been informed via the bank’s official channels about the “Shake and Save” #app.
1- How does this minute and a half #video deliver on explaining what the app is about?
2- When did you ever see an #Emirati male or female (in their official outfit) dancing on the street anywhere in the #UAE?
3- Where is the app available for download on? Apple Store? Google Play? etc
4- Sorry to inform you but the app isn’t available anywhere on your website (or at least I couldn’t find it) for someone to get more info about it.
This is NOT branded content in any way! This is a total waste of money on a video which won’t get you the intended results, which I assume is, downloading the app versus dancing on the streets singing “Shake shake shake”!