Campaign Middle East

Emirates and Boeing use drones to capture ‘the view from above’

Emirates and Boeing have teamed up to sponsor one of the largest aerial filming projects ever conducted using drones.

The View from Above’ shows 18 destinations on five continents, including Seattle, the Maldives and Emirates’ home turf of Dubai.

More than 13 qualified drone pilots from around the world worked on the filming project, which was produced and directed by MOFILM. Footage for Dubai was provided by Dubai Film.

All of the films can be viewed here on the ‘View from Above’ site, enabling visitors to spin the globe to one of the 18 destinations, and be taken straight to their desired video.

Maldive Islands

Boutros Boutros, divisional senior vice president of communications, marketing and brand, said: “The beautifully crafted films produced for this project not only feature destinations within our network in a stunning new light, but also utilise innovative technologies in creative ways to produce dramatic footage. Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films.”

Sri Lanka 

The use of drones allowed filmakers to show unseen aerial imagery and perspectives with greater precision and accuracy, even when operating in tighter spaces, in destinations like Vietnam where drones grazed rice fields, Norway in between mountain crevices, and over lily pads in the Seychelles.

The drones were also able to reach locations that would have been challenging with traditional helicopter and fixed wing aerials, like deep caves and beneath jungle foliage. Once such example is Japan, where drones were used to film in between the branches of cherry blossom trees and closely hover over steep waterfalls.

In Rio, drones were able to vertically float above Maracanã Stadium producing a fresh new take on the iconic football arena.

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